Social dating apps
When the apps were new, people were excited, and actively using them.
Swiping “yes” on someone didn’t inspire the same excited queasiness that asking someone out in person does, but there was a fraction of that feeling when a match or a message popped up.
While the possibilities seem exciting at first, the effort, attention, patience, and resilience it requires can leave people frustrated and exhausted.“It only has to work once, theoretically,” says Elizabeth Hyde, a 26-year-old bisexual law student in Indianapolis.
Hyde has been using dating apps and sites on and off for six years.
I’m pretty frustrated and annoyed with it because it feels like you have to put in a lot of swiping to get like one good date.”I have a theory that this exhaustion is making dating apps worse at performing their function.“I kinda use it now just for entertainment when I’m bored or standing in lines. I noticed a huge shift in my intentions.”Lawal remembers the exact moment it switched for him.At the end of 2014, he took a road trip with his friend from Birmingham, Alabama to St. “On the way down there, I spent a lot of time on Tinder,” he says.“We have people in for focus groups all the time, and we do surveys, and since probably like 2014, it seemed like there was this sort of declining satisfaction over time in these services,” he says.“And I think it’s really hit a low point.”Whenever using a technology makes people unhappy, the question is always: Is it the technology’s fault, or is it ours?